DOWN TO THE LAST STITCH

Watch Series

Overview

What’s the secret to “making it” in the golf industry? According to Charlie Burgwyn, founder of Stitch Golf, it starts with developing a business idea that fills a void, and continues with the ability to evolve to meet demand. Mix in a healthy passion for your craft and a solid work ethic, as well as a network of business partners that help you deliver on your customer promise, and you’ll have all the tools you need.

Since launching in 2012 as a small leather-headcover business, Stitch Golf has grown to become an ultra-popular brand of not just accessories but also golf bags, apparel and travel gear. All along, the company has remained headquartered in the small town of Cary, N.C., where both Burgwyn and his partner Brad King grew up. Golf Digest went to Cary to learn more about what makes the company’s people, products and story such a success. Sponsored by FedEx

4:57

Episode 1: The Pitch

Stitch Golf began as a lightbulb moment in Charlie Burgwyn’s head when he realized that country clubs in America were missing a product to sell in the price point between hats and shirts.

3:50

Episode 2: Building The Brand

As Stitch Golf’s headcover business was off and running, it became clear that the brand’s approach to golf accessories could also be expanded to golf bags and other products. “Dress Your Game” became the company motto, and a new line of stylish, lightweight golf bags caught on with golfers across America.

4:41

Episode 3: Teamwork

Both Charlie and Brad, the partners behind Stitch Golf, hail from the little town of Cary, N.C., and that’s where they’ve built their business. As Stitch Golf has grown rapidly over the last four years, so has its impact on the community and the local team members who now work for the brand.

3:14

Episode 4: Measuring Success

E-commerce was originally a very small part of the Stitch Golf business, but as the company grew and was faced with a global pandemic, its direct-to-consumer sales exploded. Charlie and Brad continue to find ways to turn challenges into growth opportunities.